PROFESSIONAL VOICE OVER VIDEOS
After recording the professional voice over B-roll is added and is supplemental footage inserted as a cutaway to more effectively help tell the video’s story. B-roll shots reinforce the messaging in the voice over and interview and makes up 80% of the time invested in each video editing project.
Raw footage from handheld HD camera or stock footage is first edited by cutting out any shaky or unusable footage and separating into categories. Once edited and categorized b-roll is added to match every few spoken words of the the interview or voice over. For every one minute of voice over or interview, 40-60 different unique b-roll shots are required, a different b-roll shot every 1 to 3 seconds.
Once completed, edited voice over videos with B-roll are great on landing pages, in powerpoint presentations for sales meetings, at benefits to reach donors, as summit or conference openers, on social media accounts, any an introduction is needed to educate and market your company, organization or product’s messaging.